David Ingram has written for several publications since 2009, including „The Houston Chronicle“ and online at Business.com. As a small entrepreneur, Ingram regularly faces modern issues in the fields of management, marketing, finance and business law. He has a Bachelor of Management from Walsh University. A cross-marketing agreement is a temporary partnership between separate business entities for the creation of a marketing campaign for the benefit of all the companies concerned. Supply chain partners, such as manufacturers, retailers and retailers, often enter into these agreements. Competitors in certain sectors, such as agricultural production, can participate to stimulate demand for an entire industry. Regardless of the purpose and number of parties, cross-marketing agreements all contain certain fundamental elements to define the rights, obligations and contributions expected of the parties. A cross-marketing agreement involves the application of a particular product or service. For example, a cross-agreement between Packaged Home Solutions and Americraft helps each company reach more interested people. According to a 2006 press release by Market Wired by Packaged Home Solutions, PHS provided a brand new set of Americraft tableware to customers who have completed a kitchen renovation. In exchange, the PHS organized with the owners a cooking demonstration that can accommodate up to 12 people in the redesigned kitchen.
This allowed Americraft to present his kitchen tableware and show the owner his new PHS kitchen. Thanks to the agreement, both parties had the opportunity to present their products and services to new stakeholders. The volume of work expected by each party may be defined in a supplementary agreement or indicated in the contract itself. Labor rules become especially important when parties use their own production or distribution capacities to contribute to work and production in the countryside, instead of simply pooling all parties` money to pay contractors. For example, a company that has its own affiliate ad network may agree to drag ads through its network, and a working document can define exactly how they will do so. As another example, a company may agree to use its know-how to plan and organize live events, the details of which can be agreed in a similar document. Lay down provisions relating to each party`s rights to its own marketing support activities outside the scope of the Agreement. . . .