Free trade agreements contribute to the creation of an open and competitive international market. Free trade policy has not been as popular with the general public. Key issues include unfair competition from countries where lower labour costs are reducing prices and the loss of well-paying jobs for producers abroad. The European Union is now a remarkable example of free trade. Member States form an essentially borderless unit for trade purposes, and the introduction of the euro by most of these countries paves the way. It should be noted that this system is governed by a Brussels-based bureaucracy, which has to deal with the many trade-related issues that arise between the representatives of the Member States. Unsurprisingly, financial markets see the other side of the coin. Free trade is an opportunity to open up another part of the world to local producers. The market access card was developed by the International Trade Centre (ITC) to support companies, governments and market access researchers.
The database, which is visible through the market access map online tool, contains information on tariff and non-tariff barriers in all active trade agreements that are not limited to those that are officially notified to the WTO. It also documents data on non-preferential trade agreements (for example. B generalized preference regimes). Until 2019, Market Access Map has provided downloadable links to text contracts and their rules of origin.  The new version of the Market Access Map, which will be released this year, will provide direct web links to relevant contract sites and connect to other ITC tools, particularly the rules of the original intermediary. It is expected to become a multi-purpose instrument to help companies understand free trade agreements and qualify for the original requirements under these agreements.  Both the creation of trade and the diversion of trade have a decisive impact on the establishment of a free trade agreement. The creation of trade will result in a shift in consumption from a cost producer to a low-cost producer, which will lead to an expansion of trade. On the other hand, trade diversion will mean that trade will move from a low-cost producer outside the zone to a more expensive producer in the free trade agreement.
 Such offshoring will not benefit consumers under the free trade agreement, which will be deprived of the opportunity to purchase cheaper imported goods. However, economists note that trade diversion does not always harm the overall national well-being: it can even improve national well-being as a whole if the volume of misappropriated trade is low.  This view became popular for the first time in 1817 by economist David Ricardo in his book On the Principles of Political Economy and Taxation. He argued that free trade broadens diversity and reduces the prices of goods available in a nation, while making a better exploit of its own resources, knowledge and specialized skills.